Effective Date: January 24, 2026
Last Updated: January 24, 2026

Introduction

Northtown Grand Daycare (“we,” “our,” or “us”) operates the website granddaycare.ca (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or use our services.

We are committed to protecting your privacy and complying with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).

1. Information We Collect

1.1 Information You Provide Directly

When you interact with our Site, we may collect the following personal information:

Contact Forms (Tour Booking & General Inquiries):

  • Your name
  • Email address
  • Phone number
  • Child’s date of birth
  • Preferred start date
  • Preferred tour/visit date
  • Any additional information you provide in your inquiry

Email and Phone Communications:

  • Communications when you contact us via email (kids@granddaycare.ca) or phone (+1 780 863-0677)

1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical information:

Usage Information:

  • Pages you visit on our Site
  • Time and date of your visit
  • Time spent on pages
  • Links you click
  • Referring website
  • Browser type and version
  • Device type (desktop, mobile, tablet)
  • Operating system
  • IP address (anonymized)
  • Geographic location (city/region level)

Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect this information. See Section 5 for more details.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Primary Purposes

  • Respond to Inquiries: To respond to your questions and schedule facility tours
  • Enrollment Services: To process enrollment applications and communicate about our programs
  • Service Delivery: To provide information about our daycare services, programs, and tuition
  • Communication: To send you information about our services that you have requested

2.2 Analytics and Improvement

  • Website Analytics: To understand how visitors use our Site and improve user experience
  • Performance Monitoring: To identify technical issues and optimize Site performance
  • Marketing Effectiveness: To measure the effectiveness of our advertising campaigns

2.3 Legal Compliance

  • To comply with applicable laws and regulations
  • To respond to legal requests and prevent fraud
  • To protect our rights and the safety of our staff, children, and families

3. Third-Party Services and Tracking

We use third-party services to help us operate our Site and understand our audience. These services may collect information about your visit:

3.1 Google Services

Google Analytics 4:

  • We use Google Analytics to understand how visitors interact with our Site
  • Google Analytics collects information such as pages visited, time on site, and user journey
  • This data helps us improve our Site and content
  • Data collected: Page views, session duration, geographic location, device information
  • Privacy Policy: https://policies.google.com/privacy

Google Ads:

  • We use Google Ads to advertise our services on Google Search and partner websites
  • Google Ads tracks conversions (form submissions, phone clicks, email clicks) to measure ad effectiveness
  • We may use remarketing to show ads to people who have visited our Site
  • Data collected: Ad clicks, conversions, user interactions
  • Privacy Policy: https://policies.google.com/privacy
  • Opt-out: https://adssettings.google.com

Google Tag Manager:

  • We use Google Tag Manager to manage tracking codes and analytics tools on our Site
  • Privacy Policy: https://policies.google.com/privacy

3.2 Meta (Facebook/Instagram) Services

Meta Pixel:

  • We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising
  • The Meta Pixel tracks actions on our Site such as page views, form submissions, and link clicks
  • This information helps us show relevant ads to potential customers and measure ad performance
  • We may create Custom Audiences based on Site visitors for retargeting campaigns
  • Data collected: Page views, conversions, device information, user behavior
  • Privacy Policy: https://www.facebook.com/privacy/explanation
  • Opt-out: https://www.facebook.com/settings?tab=ads

3.3 Elementor (Form Processing)

  • We use Elementor to power our contact forms
  • Form data is processed and stored temporarily to facilitate our response to your inquiries
  • Privacy Policy: https://elementor.com/privacy-policy/

3.4 WordPress

  • Our Site is built on WordPress, which may collect technical information about your visit
  • Privacy Policy: https://wordpress.org/about/privacy/

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our Site and conducting our business, including:

  • Web hosting providers
  • Analytics providers (Google, Meta)
  • Email service providers
  • Advertising platforms (Google Ads, Meta Ads)

These service providers are contractually obligated to protect your information and may only use it for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required by law or if we believe such action is necessary to:

  • Comply with legal obligations or court orders
  • Protect and defend our rights or property
  • Prevent fraud or security issues
  • Protect the safety of our staff, children, families, or the public

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us recognize your browser and remember your preferences.

5.2 Types of Cookies We Use

Essential Cookies:

  • Required for the Site to function properly
  • Enable core functionality like form submissions and navigation
  • Cannot be disabled

Analytics Cookies:

  • Help us understand how visitors use our Site
  • Collect information about pages visited, time on site, and user journey
  • Used by Google Analytics

Advertising Cookies:

  • Used to show you relevant ads on Google, Facebook, and Instagram
  • Track conversions to measure ad effectiveness
  • Enable retargeting campaigns
  • Used by Google Ads and Meta Pixel

5.3 Managing Cookies

Browser Settings: You can control cookies through your browser settings:

  • Chrome: Settings → Privacy and Security → Cookies
  • Firefox: Options → Privacy & Security → Cookies
  • Safari: Preferences → Privacy → Cookies
  • Edge: Settings → Privacy & Security → Cookies

Opt-Out Tools:

  • Google Ads: https://adssettings.google.com
  • Meta Ads: https://www.facebook.com/settings?tab=ads
  • Network Advertising Initiative: http://www.networkadvertising.org/choices/
  • Digital Advertising Alliance of Canada: https://youradchoices.ca/

Note: Disabling cookies may affect your ability to use certain features of our Site, such as form submissions.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Inquiry Data: Contact form submissions are retained for 2 years or until you request deletion
  • Analytics Data: Aggregated and anonymized data is retained indefinitely
  • Advertising Data: Conversion data is retained according to Google and Meta’s retention policies (typically 13-26 months)
  • Enrollment Records: If you enroll your child, records are retained according to applicable childcare regulations

7. Your Privacy Rights

Under Canadian privacy law, you have the following rights regarding your personal information:

7.1 Right to Access

You have the right to request access to the personal information we hold about you.

7.2 Right to Correction

You have the right to request correction of inaccurate or incomplete personal information.

7.3 Right to Deletion

You have the right to request deletion of your personal information, subject to legal and regulatory requirements.

7.4 Right to Withdraw Consent

You may withdraw your consent to our collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions.

7.5 Right to Opt-Out

You have the right to opt out of:

  • Marketing communications
  • Analytics tracking (via browser settings)
  • Advertising cookies (via opt-out tools listed in Section 5.3)

7.6 How to Exercise Your Rights

To exercise any of these rights, please contact us:

Email: kids@granddaycare.ca
Phone: +1 780 863-0677
Mail: 104, 9450 – 137 AVE NW, Edmonton, Alberta

We will respond to your request within 30 days.

8. Children’s Privacy

Our Site is intended for parents and guardians seeking childcare services. We do not knowingly collect personal information from children under 13 through our Site.

If you believe we have inadvertently collected information from a child under 13, please contact us immediately at kids@granddaycare.ca.

Note: Personal information about enrolled children is collected and handled according to our separate Enrollment Privacy Policy and childcare regulations.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Security Measures Include:

  • Secure Socket Layer (SSL) encryption for data transmission
  • Secure servers and hosting infrastructure
  • Access controls and authentication
  • Regular security assessments
  • Staff training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

10. Third-Party Links

Our Site may contain links to third-party websites (such as social media platforms). This Privacy Policy does not apply to those websites. We are not responsible for the privacy practices of third-party sites. We encourage you to review their privacy policies before providing any personal information.

11. International Data Transfers

Your personal information may be stored and processed in jurisdictions outside of Canada, including the United States, where our service providers (Google, Meta) operate data centers.

These jurisdictions may have different privacy laws than Canada. However, we ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

Service Provider Locations:

  • Google Services: Data may be stored in the United States and other countries
  • Meta Services: Data may be stored in the United States and other countries

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will:

  • Update the “Last Updated” date at the top of this policy
  • Post the revised policy on this page
  • Notify you of significant changes via email or a prominent notice on our Site (if appropriate)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. California Privacy Rights (CCPA)

If you are a California resident visiting our Site, you may have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect
  • Right to know if we sell or share your personal information (we do not sell personal information)
  • Right to delete your personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at kids@granddaycare.ca.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Northtown Grand Daycare

Address:
104, 9450 – 137 AVE NW
Edmonton, Alberta
Canada

Phone: +1 780 863-0677
Email: kids@granddaycare.ca
Website: https://granddaycare.ca

Privacy Officer: [Your Name/Title]

15. Complaint Process

If you believe we have not complied with this Privacy Policy or applicable privacy laws, you may file a complaint with us at kids@granddaycare.ca.

We will investigate your complaint and respond within 30 days.

If you are not satisfied with our response, you may also file a complaint with:

Office of the Privacy Commissioner of Canada
Website: https://www.priv.gc.ca
Phone: 1-800-282-1376

Office of the Information and Privacy Commissioner of Alberta
Website: https://www.oipc.ab.ca
Phone: 1-888-878-4044

Consent

By using our Site, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Site.

Thank you for trusting Northtown Grand Daycare with your information.